Overview
No setup required- LeadTruffle automatically tracks attribution data for you. As long as you’ve installed one of our supported widgets (Chat Widget, Pop-Up, or the JavaScript Lead Form), all lead source and page context data will be captured automatically.
This includes ad click IDs (like gclid and fbclid), UTMs, submission page URLs, and referrers. Everything is viewable inside LeadTruffle and easy to send to your CRM or other tools via Zapier or API.
Widgets That Support Tracking
LeadTruffle has three types of lead capture widgets:
Chat Widget – Corner popup that initiates a live AI conversation
Pop-Up Widget – Timed, scroll-based, or exit-intent modal
Lead Form Widget:
JavaScript version – Includes full tracking support
Iframe version (legacy) – Does not support tracking
For best results, use the JavaScript version of the Lead Form.
What Tracking Data We Capture
1) Ad Platform Tracking
When a lead submits their information, we automatically capture available tracking data from major ad platforms. This includes:
Google Ads: gclid, utm_source, utm_medium, etc.
Facebook Ads: fbclid
Microsoft Ads: msclkid
TikTok Ads: ttclid
Snapchat Ads: snapcid
2) Page Context
LeadTruffle also logs:
Page Title – The page where the submission occurred
Submission URL – Includes full UTM parameters
Referrer URL – Where the visitor came from before landing on your site
3) Website Session Tracking
In addition to ad and page context data, LeadTruffle tracks total website sessions - giving you visibility into how many visitors are landing on your site, regardless of form submission.
Sessions are automatically counted when any LeadTruffle widget is present on your site
Tracked data includes total page hits per day
This is visualized on your Dashboard as a green traffic trend graph
Use this data to understand traffic volume patterns and evaluate how campaigns are driving overall interest - even when users don’t submit their info.
This gives you end-to-end visibility into both the traffic source and the submission location.
Where to View Attribution Data in LeadTruffle
You can view all this attribution and page context data in two main areas of the platform:
1. Web Session Trends on the Dashboard
On the Dashboard, view total website sessions giving you visibility into how many visitors are landing on your site, even if they don’t convert.
You’ll see a green line graph showing daily website hits over time.
2. Lead Sources on Dashboard
On the Dashboard, you can see a full breakdown of your leads by Lead Source
3. Conversations / Inbox
Go to the Inbox tab and open a conversation.
On the right-hand panel, you’ll see lead metadata:
Lead Status
Source (e.g., Chat Widget, Missed Call, Pop-Up)
Referrer info (e.g., Google, Facebook)
Click the metadata to open a pop-up that displays detailed attribution:
Click ID
Submission URL
Page Title
Referrer URL
4. Leads Tab
Navigate to the Leads tab.
Click on the Details button on a Lead
Expand the Attribution & Tracking dropdown to see:
Ad platform tracking IDs
Submission page data
UTM parameters and referrer
By using the latest version of our widgets and reviewing attribution data in the right places, you’ll always know which ads and landing pages are generating the best leads.
Here is more specific information on Google and Google Ads:
Need help? Contact us at [email protected] or message the team via the Intercom chat on this article or in-app.