Use this guide to (1) confirm your LeadTruffle widget is sending data to Google Analytics 4, (2) find UTM / click-ID details inside LeadTruffle, and (3) surface those same touches as conversions in Google Ads.
1. Prerequisites
What | Why |
GA4 tag on every page | Fires the events and receives the |
LeadTruffle widget, popup, or iframe | Emits the events below automatically; no extra code needed. |
Google Ads auto-tagging ON | Lets Ads drop a |
2. Events we send to GA4
Action | GA4 event name |
Widget opens |
|
Widget form submitted |
|
Popup viewed |
|
Popup submitted |
|
Popup dismissed |
|
Every event is stamped with any UTM parameters plus click IDs (gclid, fbclid, msclkid, etc.).
Where to see them in LeadTruffle:
Leads ▸ click any lead ▸ Details panel → “Tracking”.
All captured UTM fields and click IDs are listed there for easy filtering/export.
3. Promote the event to a Key event in GA4
Sign in to GA4 and choose your property.
Admin ▸ Data display ▸ Events.
Find
leadtruffle__widget__form_submitted(or any event you prefer) and flip the “Mark as key event” toggle. Google Help
GA4 now treats every future fire as a conversion.
4. Link GA4 to Google Ads
GA4 Admin ▸ Product links ▸ Google Ads links ▸ Link.
Pick the Ads account and finish the wizard (defaults are fine). Google Help
Wait ~1 hour. Your new GA4 “key event” will appear inside Google Ads ▸ Tools & Settings ▸ Conversions ready for bidding.
Tip: adjust look-back window or value in that Conversions screen if needed.
5. (Optional) Upload deeper-funnel wins
If you score the lead later - e.g., after a phone quote - you can send that milestone to Ads with its stored gclid. Create an Offline Conversion Action in Ads and POST gclid, value, and timestamp via the Google Ads API or Zapier. YouTube